- What is your business?...What is your excellence?...What is your positioning statement?
Complete the following statement:
Within the (define the target market), (cite the firm) provides (cite the product or service) which offers (cite the most
salient strength of the product or service) relative to (cite the competitive field) because (cite the fundamental reason/support
feature that is the foundation for your competitive advantage).
- Provide and analysis of your firm's strengths and concerns with respect to
- Marketing: customer definition, market analysis, product/service specifications,
pricing, distribution, and promotion
- Financial/Physical Resources: provide an analysis of your firm's position with
respect to liquidity, debt/equity ratio, and profitability (past and pro forma)...
describe the status of your firm's plant and equipment....
- Human Resources: analyze the status of your human resources; describe key
leadership; analyze issues re: compensation, staff development, and pro forma
- Research and Development: analyze the strengths and concerns of your R& D
- Social/Legal Issues: describe any legal or moral/public affairs issues facing the
- Operations: analyze the firms operations, especially from a manufacturing
perspective as well as from an information technology standpoint
- Environmental Analysis
- Historical perspective: describe the evolution of the industry/product/service; identify key
historical inflection points which have a bearing on this industry....
- Comment on the rate of change and other qualities/characteristics which shape this business
- Identify the key stakeholders the firm faces or will face--who, in other words, has
an interest in this firm and in what way...
- Describe and analyze the key sector data and trends which affect this business:
- Conduct an industry analysis: Who are your customers and how do they compete with you if at all; who is your
direct competition; who are your vendors/suppliers; do you face substi-
tute competition; do you face new entrants; what is the government's relationship to this
business/industry; is there a union influence?
- How do you compete? What is your strategic logic?
- Why does your strategy make sense on an a priori basis?
- How do you manage the industry's market forces? How do you achieve your objectives
(profit, cash, share, value, sustainability)? How do you keep competition out of your
business (eg, economies of scale, cost/price advantage, location advantage, patent or other
legal/politcal advantage, switching costs constraints, other non-scale advantages (eg, brand,
reputation, deep pockets, corporate architecture, technology, .....)