Chapter 5: Mobile Application Infrastructure

Four types (Fig. 5.1, p. 117)
  1. Application platform/gateway providers
  2. Mobile application service providers (MASPs)
  3. Mobile Internet service providers (MISPs)
  4. Mobile application enablers
Final thought - in this rapidly changing area, one thing is clear: for companies to participate in the mobile economy, they must set up an application infrastructure that allows for customers to interact with the firm's apps effortlessly and for employees to access the data anytime from anywhere.