Online Privacy Behavior
The study of online
privacy behaviour is a relatively new field, which suffers from a lack of
empirical studies and needs to be examined in greater depth. This project will
identify various online privacy behaviours and test differences in user
behaviour among various online contexts. For the purpose of this project, we
define context as a specific aspect of online interaction and have narrowed it
to: Retail Sites, Job Sites, and Social Networking Sites.
Create a test
environment on which online users can make choices about personal information
disclosure. Construct multiple scenarios in which users make decisions about personal
information disclosure among recruitment, online shopping and social media
networking, job searching, and retail shopping contexts. Ask a similar set of
users to disclose information in the environments.
Create a laboratory
environment in which a group of study participants can perform various tasks
related to personal information disclosure within the contexts identified
above. These contexts may consist of registration and transaction processes for
existing social networking, job searching and retail shopping sites. For
example, Facebook, LinkedIn, and Amazon could be
Recruit a group of
participants to take part in a one day online privacy laboratory study.
- Using a range of recruiting techniques to be devised in
conjunction with the project client, recruit a demographically
representative group of volunteers for the study.
- Some examples of recruitment strategies are a broadcast
email to Pace students and faculty, recruitment within the workplaces of
project members and recruitment from friends and
family of project members.
Information Disclosure Scenarios
- In conjunction with the project client, devise a series
of personal information disclosure scenarios for each online environment
(Shopping, Social Media, Job Sites).
- Some examples of personal information disclosure
scenarios are personal details during the registration process, types of
information posted online, shopping habits, accepting friend requests and
handling ‘borderline’ or inappropriate behaviour by friends in social
Create a Project Study
- In lieu of creating a technical manual for this
project, create a laboratory project study plan detailing the study plan,
recruitment plan and information disclosure tasks. This project study plan
should be complete by early October.
Execute the Study
- In conjunction with the client, execute the study plan,
tabulate the results and provide a ten page summary of the study results.
- Naresh K. Malhorta, Sung S. Kim and
James Agarwal “Internet Users’ Infomration Privacy Concerns (IUIPS): The Construct,
the Scale, and a Casual Model” Information Systems Research, Vol. 15, No.
4, December 2004, pp. 336-355.
- Gross, Ralph, Alessandro Acquisti,
and H. John Heinz III., "Information Revelation and Privacy in Online
Social Networks", Proceedings of the 2005 ACM Workshop onPrivacy in the Electronic Society, pp. 71-80,
Alexandria, Virginia, 2005
- I. Brown T. Zukowski,
"Examining the influence of demographic factors on internet users'
information privacy concerns", Proceedings of the 2007 annual research
conference of the South African institute of computer scientists and
information technologists on IT research in developing countries, pp.
197-204, Port Elizabeth, South Africa, 2007
- Palen, Leysia and Dourish, Paul "Unpacking "Privacy" for
a Networked World" CHI 2003, Ft. Lauderdale, Florida, USA.
- Conti, Gregory and Sobiesk,
Edward "An Honest man has Nothing to Fear: User Perceptions on
Web-based Information Disclosure", Symposium on Usable Privacy and
Security (SOUPS) 2007, Pittsburgh, PA, USA.
- Strater, Katherine and Richter, Heather "Examining
Privacy and Disclosure in a Social Networking Community", Symposium
on Usable Privacy and Security (SOUPS) 2007, Pittsburgh, PA, USA.
- Andrew Boyd, Kaven Williams, Ron Chin, Scott Densten,
Diana Diamond, Chris Morgenthaler “The Erosion of Personal Privacy within
Social Media”, 2009 Garagano Research Day, Pace
A Conceptual Model for post-Social Networking Online Privacy Behaviours
Research Update, July 11, 2009.