Privacy Behavior Laboratory Study
study of online privacy behaviour is a relatively new field, which suffers from
a lack of empirical studies and needs to be examined in greater depth. This
project will identify the transmission of various online behaviours among
participants in a laboratory based study. In order to participate in this study,
students must be resident within the New York Metro area and/or be capable of
contributing a weekend (Friday afternoon and Saturday) on-site at Pace to set
up and administer a laboratory study. For the purpose of this project, we will
examine transmission of behavior within Retail Sites, Career Networking Sites, Social
Networking Sites and Healthcare information sites.
test environments in Amazon, Facebook, LinkedIn, and a Healthcare site through
which online users can make choices about personal information disclosure.
Construct multiple scenarios in which users make decisions about personal information
disclosure among the above sites.
social networking, job searching, and retail shopping contexts. Ask a similar
set of users to disclose information in the environments.
Create a laboratory environment in
which a group of study participants can perform various tasks related to
personal information disclosure within the contexts identified above. These
contexts may consist of communication and transaction processes for the above
Recruit a group of participants to
take part in a one day online privacy laboratory study.
a range of recruiting techniques to be devised in conjunction with the
project client, recruit a demographically representative group of
volunteers for the study.
examples of recruitment strategies are a broadcast email to Pace students
and faculty, recruitment within the workplaces of project members and
recruitment from friends and family of project members.
Create Personal Information
conjunction with the project client, devise a series of personal
information disclosure scenarios for each online environment.
examples of personal information disclosure scenarios are personal details
during the registration process, types of information posted online,
shopping habits, accepting friend requests and handling borderline or
inappropriate behaviour by friends in social networking sites.
Create a Project Study Plan
lieu of creating a technical manual for this project, create a five page laboratory
project study plan detailing the study plan, recruitment plan and
information disclosure tasks. This project study plan should be complete
by February 15.
Set up the Laboratory Environment
On the afternoon of Friday March 5
set up the laboratory environment for the study.
Execute the Study
conjunction with the client, assist in the execution of the study plan on
Saturday March 6, tabulate the results and provide a five page summary of
the study results. This summary, combined with the above 5 page study
plan, will become the final, 10 page study paper deliverable for the
K. Malhorta, Sung S. Kim and James Agarwal “Internet Users’ Information
Privacy Concerns (IUIPC): The Construct, the Scale, and a Casual Model”
Information Systems Research, Vol. 15, No. 4, December 2004, pp. 336-355.
Ralph, Alessandro Acquisti, and H. John Heinz III., "Information
Revelation and Privacy in Online Social Networks", Proceedings of the
2005 ACM Workshop on Privacy in the Electronic Society, pp. 71-80,
Alexandria, Virginia, 2005
Brown T. Zukowski, "Examining the influence of demographic factors on
internet users' information privacy concerns", Proceedings of the
2007 annual research conference of the South African institute of computer
scientists and information technologists on IT research in developing
countries, pp. 197-204, Port Elizabeth, South Africa, 2007
Leysia and Dourish, Paul "Unpacking "Privacy" for a
Networked World" CHI 2003, Ft. Lauderdale, Florida, USA.
Gregory and Sobiesk, Edward "An Honest Man has Nothing to Fear: User
Perceptions on Web-based Information Disclosure", Symposium on Usable
Privacy and Security (SOUPS) 2007, Pittsburgh,
Katherine and Richter, Heather "Examining Privacy and Disclosure in a
Social Networking Community", Symposium on Usable Privacy and
Security (SOUPS) 2007, Pittsburgh, PA, USA.
Boyd, Kaven Williams, Ron Chin, Scott Densten, Diana Diamond, Chris
Morgenthaler “The Erosion of Personal Privacy within Social Media”, 2009
Garagano Research Day, Pace University, 2009.
Boyd “A Conceptual Model for post-Social Networking Online Privacy
Behaviours” Research Update, July 11, 2009.
- Andrew Boyd, et al “Contextual
Behavior in Online Environments”, Pace University, 2010.