Traditional Reports
•cont. Report 13.2
–Computational Approach
•Retrieve data for columns 1(Brand),2 (Product), 3 (Sales Dollars),4 (Margin Dollars)
•Compute summary rows (Row Sub-Totals and Total)
•Compute column 5 – non-additive measure Margin %
–Ease of Use Test – does the tool manage these details?  In other words, does it provide functionality that masks this complexity from the end user?