Incremental Approach
•Jones proposed 2 changes to traditional approach
–Build an EDW a subject area at a time, loading data into the first subject area design as soon as technically feasible, and iterate collection of feedback from users thereafter (weeks, not months). 
–Abandon the mandate of building a large, comprehensive, data warehouse prior to building star schemas for individual subject areas.
•Prove value earlier, reconcile onerous issues early, leverage advances in tools and software.
•Dimensional EDW, done as prescribed, actually leads to less redundancy and improved consistency without  a 3NF data warehouse.
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