CALL FOR CHAPTERS

Submission deadline March 1, 2003

Strategies for Generating e-Business Returns on Investment

A book edited by Namchul Shin, Pace University, USA

The Internet promises unprecedented opportunities for businesses. Companies can expand their markets, and thereby attract and retain more customers through e-commerce. e-Business applications such as supply chain management and customer relationship management improve transaction efficiency and scope economies as well as promoting new product and service offerings and close customer relationships. However, it is difficult for companies to capture these benefits as economic value or profits. Many companies launching e-business have not been successful at creating economic value from their e-businesses.

Companies invest in e-business and its supporting technology for their e-business initiatives. E-business is a new frontier for such technology investment. A recent survey done by AMR Research Inc (2001) showed that companies would increase their e-business spending even during economic downturn. However, the return on these investments has been mixed at best. According to DMR Consulting Group Inc (2002), 62 percent of companies that have implemented CRM products are not getting much benefit from their deployments, which can run into millions of dollars. To justify continued investments, it may be necessary for IT managers to move beyond simply demonstrating the benefits of technology and objectively demonstrate the increase in economic value these technologies can produce. To create value from e-business, companies also may have to develop appropriate strategies or unique value propositions to complement their e-business investments. According to Porter (March 2001), generating revenues, reducing expenses, or simply doing something useful by deploying Internet technology is not sufficient evidence that value has been created.

This book aims to collect the studies that yield significant new insights into e-business value. This book is geared toward both academics and practitioners. Thus, the studies should provide practical implications as well as theoretical (and/or empirical) contributions. Emphasis is given to both rigorous empirical and theoretical studies.

Possible topics include, but are not limited to:

Business models that deliver e-business value and profit

Evaluation frameworks or methods for e-business investments

Achieving benefits from e-business investments

E-business strategies that pay off

Value-adding intermediation

CRM, SCM, ECM solutions

Economics of e-business

Fit between value-adding activities

Integration of traditional and Internet approaches

Complementarities between Internet and traditional activities

Industry analysis

Product analysis

Data mining metrics

Project methodologies in an e-commerce environment

Security, trust, personalization and privacy

SUBMISSION PROCEDURE

Researchers and practitioners are invited to submit on or before March 1, 2003, a 2-5 page manuscript proposal clearly explaining the mission and concerns of the proposed chapter. Authors of accepted proposals will be notified by March 15, 2003 about the status of their proposals and sent chapter organizational guidelines. Full chapters are expected to be submitted by July 1, 2003. All submitted chapters will be reviewed on a blind review basis. The book is scheduled to be published by Idea Group Publishing in 2004.

Inquiries and Submissions can be forwarded electronically (Word97 or higher) to:

Namchul Shin, Ph.D.

Pace University

School of Computer Science and Information Systems

163 William Street, Room 223

New York, NY 10038

Tel: 212-346-1067 Ÿ Fax: 212-346-1863 Ÿ Email: nshin@pace.edu