Information Systems for Managers
This course describes concepts, techniques and issues related
to the adoption of information technologies for business strategy.
Information systems are shown to be facilitators of market penetration,
competitive advantage, and organizational change.
The course demystifies many contemporary technological issues
that are relevant to firms. Case studies reinforce the position
that of these technologies to organizations. Attention is given
to students' oral and written presentations of business analyses.
Accounting core and/or Managerial Economics; waiver or concurrent
enrollment in CIS 8000.
Harvard Business School Cases:
- Baxter International: On Call as Soon as Possible
- Frito-Lay: A Strategic Transition (A) - Updated
- Frito-Lay: A Strategic Transition (C)
- Singapore TradeNet (A): A Tale of One City
- MCI - From Mainframe to Metroplex
- Coopers and Lybrand Expertax System
- Chrysler Corporation: JIT and EDI (A)
- United Airlines (condensed)
New York Times Business Section - Particularly
Mondays (Technology and Business Sections)
(NOTE: The Wall Street Journal is also useful)
World Wide Web - Resources available at the BCTC.
The course includes several case analyses relating to the lecture
material. Case analysis should be prepared in discussion groups,
which will be formed during the first week of class. All groups
are required to prepare the case, and students will be randomly
required to walk through the material. It is expected that teams
will meet for a minimum of one hour per week outside of regular
class time. Preparation should revolve around strategy, not simply
a rehash of the case material.
OTHER REFERENCES OF INTEREST:
Ascott & Caston: Paradigm Shift - The Promise of New
Technology., McGraw Hill.
Postman, N.: Technopoly: The Surrender of Culture to Technology.,
NY: Alfred Knopf
Cash & McFarlane: Corporate Information Systems Management:
The Issues Facing Senior Executives., Dow Jones, Irwin
Periodical: Wall Street and Technology
CASE STUDY GUIDELINES:
- Executive Summary - ruin the ending. A two
paragraph overview of what is contained in the presentation. Includes
explanation of the recommendations.
- Overview - very brief summary of the key
issues of the case. Remember that this section is intended to
motivate the discussion only - not to rehash in detain what we
- Problem Statement - Rank ordered hierarchy
of the problems facing the organization. Be brief, concise and
crisp. Do not be wordy.
- Discussion - Explain why these are the problems,
why you have rank ordered them as such, and provide some further
detains about the nature of each problem.
- Alternatives - Provide a list of possible
strategic organizational alternatives. Identify which are mutually
exclusive, which are not. Explain the relative advantages and
disadvantages of each.
- Scenarios - Hypothesize several different
environmental/organizational scenarios that might affect the firm.
Assign a level of "likelihood" to each.
- Praxis - Cross-analyze the alternatives provided
(#5 above) with the scenarios (#6 above) to determine the most
- Recommendations/Conclusions - Again, concise.
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