Lorena
Delgadillo
CS
312
The World According to Google
We have seen how Google has grown and changed over the past years. From
being a simple search engine Google has become a source for multiple online
services such as Google Books, Google Images, Google Answers, and many more.
But, how has Google come up with all these new ideas. The answer lies in
an article from BBC News, “The world according to Google” by Charles Miller
from BBC Money Programme. In the article Marissa Mayer, vice-president of
search products for Google, explained that Google’s ideas come from trying out
a lot of things. “Our goal is to fail fast, get the product out, and see what
users like,” says Mayer. She prefers that they come up with an idea and run
with it. If the consumer does not like it, they can take it out of production
as quick as possible and move on to the next product. Google has been
innovative throughout the years. They even came up with Google Ride Finder
which shows the position of taxi cabs in American cities.
Through advertising, Google makes their money with their idea of
pay-per-click. Google gets paid by how
many clicks a sponsored link gets. Those companies submit search terms that
they would be used for classifying their sites. Google even tries to tell its
advertisers to misspell some of their words because people tend to misspell
words a lot, even Britney Spears.
Reference: Miller, Charles. “The World According to Google”. BBC News.