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The Seven Keys to Effective Web Sites
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[Photo] Dr. David Sachs

Assistant Dean, Pace University
White Plains, NY, US
dsachs@ibm.net


[Photo] Henry (Pete) Stair

President, Mycroft Information LLC
New Canaan, CT, US
stair@mycroft.com









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The Seven Keys . . .
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* The World Wide Web - A Quick Review
--- Begin from a common starting point

* What is an effective Web site?
--- What are the goals and objectives?

* What are the seven keys?
--- What is effective and why these seven?

* The seven keys of effective Web sites
--- A guided tour of some outstanding examples









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Review - The World Wide Web
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* An open worldwide access and transport system
--- The Global Internet, now driven by Web traffic

* Information sources built with hypertext/hypermedia
--- World Wide Web Servers everywhere

* Inexpensive and readily available browser software
--- Netscape, Internet Explorer, AOL, Prodigy, etc

* Easy to find and understand Web addresses
--- Uniform Resource Locators - URLs - everywhere









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What Is An Effective Web Site?
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* What are the objectives of your enterprise?

* What are your Web site's objectives?

* Who are the visitors you wish to attract and serve?

* How do you get visitors to find your Web site?









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What Is An Effective Web Site? ...
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* What do visitors want to accomplish when they visit?

* How can you get visitors involved so you know who they are?

* How do you get visitors to return to your site?









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The Seven Keys to Effective Web Sites
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* Key 1 - Visually Appealing
--- Inviting and informative, with constant reinvention

* Key 2 - Valuable, Useful or Fun
--- Immediately useful, giving users reasons to bookmark

* Key 3 - Current and Timely
--- Pages are always fresh, giving users reasons to return

* Key 4 - Easy to Find And Use
--- The site is widely registered and well key-worded









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The 7 Keys ... continued
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* Key 5 - Intuitive On-Page Navigation
--- On-page Hyperlinks with good signposts and returns

* Key 6 - Involve the Visitor
--- Interact with each visitor - individually

* Key 7 - Responsive to its Users
--- Friendly to text, dial & non-English users









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Key 1 - Visually Appealing
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Key 2 - Valuable, Useful or Fun
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Key 3 - Current and Timely
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Key 4 - Easy to Find & Use
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Key 5 - Intuitive On-Page Navigation
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Key 6 - Involve The Visitor
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Key 7 - Responsive to its Users
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New And Emerging
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Questions?
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The Seven Keys to Effective Web Sites
By David Sachs and Henry Stair
Is Available From Prentice Hall PTR


Electronic copies of this presentation are available at:
http://world.std.com/~stair/7keys.html
http://csis.pace.edu/~dsachs/7keys.html


Thank You!