What is an effective Web site?
--- What are the goals and objectives?
What are the seven keys?
--- What is effective and why these seven?
The seven keys of effective Web sites
--- A guided tour of some outstanding examples
Information sources built with hypertext/hypermedia
--- World Wide Web Servers everywhere
Inexpensive and readily available browser software
--- Netscape, Internet Explorer, AOL, Prodigy, etc
Easy to find and understand Web addresses
--- Uniform Resource Locators - URLs - everywhere
What are your Web site's objectives?
Who are the visitors you wish to attract and serve?
How do you get visitors to find your Web site?
How can you get visitors involved so you know who they are?
How do you get visitors to return to your site?
Key 2 - Valuable, Useful or Fun
--- Immediately useful, giving users reasons to bookmark
Key 3 - Current and Timely
--- Pages are always fresh, giving users reasons to return
Key 4 - Easy to Find And Use
--- The site is widely registered and well key-worded
Key 6 - Involve the Visitor
--- Interact with each visitor - individually
Key 7 - Responsive to its Users
--- Friendly to text, dial & non-English users