- ^{[DN] [UP]}

The Seven Keys to Effective Web Sites

- ^{[DN] [UP]}

The Seven Keys . . .

The World Wide Web - A Quick Review
--- Begin from a common starting point

What is an effective Web site?
--- What are the goals and objectives?

What are the seven keys?
--- What is effective and why these seven?

The seven keys of effective Web sites
--- A guided tour of some outstanding examples

- ^{[DN] [UP]}

Review - The World Wide Web

An open worldwide access and transport system
--- The Global Internet, now driven by Web traffic

Information sources built with hypertext/hypermedia
--- World Wide Web Servers everywhere

Inexpensive and readily available browser software
--- Netscape, Internet Explorer, AOL, Prodigy, etc

Easy to find and understand Web addresses
--- Uniform Resource Locators - URLs - everywhere

- ^{[DN] [UP]}

What Is An Effective Web Site?

What are the objectives of your enterprise?

What are your Web site's objectives?

Who are the visitors you wish to attract and serve?

How do you get visitors to find your Web site?

- ^{[DN] [UP]}

What Is An Effective Web Site? ...

What do visitors want to accomplish when they visit?

How can you get visitors involved so you know who they are?

How do you get visitors to return to your site?

- ^{[DN] [UP]}

The Seven Keys to Effective Web Sites

Key 1 - Visually Appealing
--- Inviting and informative, with constant reinvention

Key 2 - Valuable, Useful or Fun
--- Immediately useful, giving users reasons to bookmark

Key 3 - Current and Timely
--- Pages are always fresh, giving users reasons to return

Key 4 - Easy to Find And Use
--- The site is widely registered and well key-worded

- ^{[DN] [UP]}

The 7 Keys ... continued

Key 5 - Intuitive On-Page Navigation
--- On-page Hyperlinks with good signposts and returns

Key 6 - Involve the Visitor
--- Interact with each visitor - individually

Key 7 - Responsive to its Users
--- Friendly to text, dial & non-English users

- ^{[DN] [UP]}

Key 1 - Visually Appealing

• Conde Nast Traveler
• NASA's Jet Propulsion Lab
• Interactive Imagination's Riddler
• Mecklermedia's IWorld
• The Smithsonian
• Paramount Voyager

- ^{[DN] [UP]}

Key 2 - Valuable, Useful or Fun

• CIA's World Fact Book
• City Net Express' City.Net
• DejaNews Usenet Search
• InfoSeek Search Service
• The List
• NewsPage
• Starting Point
• Weblint Home Page
• StrikeGame

- ^{[DN] [UP]}

Key 3 - Current and Timely

• ABC's Internet News
• ESPNET SportsZone
• Internal Revenue Service
• LA Freeway Speeds
• New York Times
• Playbill
• Purdue Weather Processor
• THOMAS: Legislative Information on the Internet

- ^{[DN] [UP]}

Key 4 - Easy to Find & Use

• Amazon.com Books
• Eastman Kodak Company
• Excite Netsearch
• Mobil Corporation
• Mountain Travel*Sobek
• Pointers To Pointers
• Shareware.com
• Submit It!
• The Virtual Reference Desk

- ^{[DN] [UP]}

Key 5 - Intuitive On-Page Navigation

• Alta Vista
• Better Business Bureau
• CNN Interactive
• Continental Cablevision
• Discovery Channel Online
• Money Magazine
• PC Computing Online
• Shop.Com

- ^{[DN] [UP]}

Key 6 - Involve The Visitor

• Coldwell Banker Online
• Crestar Student Lending
• Federal Express
• Freeways by Alamo Rent A Car
• San Francisco Hotel Reservations
• Speak To Me Catalog
• Windham Hill Records

- ^{[DN] [UP]}

Key 7 - Responsive to its Users

• c|net online
• Cyberian Outpost
• IBM Corporation
• Jim Knopf
• Lycos Search
• Mama's Cucina
• McAfee Network Security & Management
• NetMind Free Services
• Virtual Vineyards

- ^{[DN] [UP]}

New And Emerging

• Adobe Acrobat
• HTML Language
• Java Language
• JavaScript
• QuickTime from Apple
• RealAudio
• Shockwave from Macromedia
• Virtual Reality Modeling Language

- ^{[DN] [UP]}

Questions?