| Criteria |
4 |
3 |
2 |
1 |
| Technical |
Makes
excellent use of font, color, themes, transitions, animation
effects, etc, to enhance the presentation. |
Makes good
use of font, color, themes, transitions, animation effects, etc, to
enhance the presentation. |
Makes use of
font, color, themes, transitions, animation effects, etc, but
occasionally these distract from the presentation content. |
Use of font,
color, themes, transitions, animation effects, etc, often distracts
from the presentation content. |
| Originality |
Product demonstrates a
large amount of original thought and ideas. It is very
creative and inventive. |
Product demonstrates some
thought. Slides and itinerary show new ideas and insights. |
Little evidence of
original thinking. Uses many of the same ideas of the links to
websites listed on the resources page. |
Demonstrates
that no original
thinking went into design of marketing presentation and itinerary. |
| Content |
The content
is written clearly and concisely with a unique main
idea/purpose/theme. The selected location is covered in-depth
(meeting all task criteria). Subject knowledge is excellent
and it "SELLS" the location. |
The
purpose/theme/main idea is evident. Subject knowledge appears
to be good. Includes most factual information about the location but
does an adequate job of "selling" the location. |
The
theme/purpose/main idea is vague and does not create a strong sense
of purpose. Includes essential information about the location
but there are 1-2 factual errors. Presentation does a minimal
job of "selling" the location. |
Lacking a
clear purpose or central theme. Content is minimal OR there
are several factual errors. And, information does nothing to
"sell" the location. |
| Use of
Graphics, Sound, and Animation |
All photos,
graphics, sound, and animated gifs enhance the content and create
interest in the presentation. |
Most of the
photos, graphics, sound and animated gifs enhance the content and
create interest in the presentation. |
A few of the
photos, graphics, sound and animated gifs are inappropriate for the
content of the presentation and do not create interest. |
The photos,
graphics, sound and animate gifs are inappropriate for the content
of the presentation and distract the viewer by creating a busy
feeling. |
| Organization |
Content is
well organized and is easy-to-read. The point sizes varies
appropriately for headings, bullets and text. The use of
bullets, italics, bold and indentations enhances readability. |
Uses headings
and/or bullets to organize, but the overall organization of topics
appears flawed and sometimes not easy-to-read. Occasionally the use
of bullets, italics, bold and indentations detract and do not
enhance readability. |
Content is
partially well organized and is easy-to-read. Some slides are
difficult to read due to the use of too many different fonts,
overuse of bullets, italics or lack of appropriate indentations of
text. |
There is no
clear or logical organization structure for presentation of
information, just a lot of facts. Many formatting tools are
under or over-utilized and significantly decrease readability. |
| Sources |
Source
information collected for all photos, facts and quotes. All
documented in desired format. |
Source
information collected for all photos, facts and quotes. Most
documented in desired format. |
Source
information collected for all photos, facts and quotes, but not
documented in desired format. |
Very little to
no source information was collected and documented. |
| Writing
Mechanics |
The text has
no errors in grammar, capitalization, punctuation and spelling. |
The text has a
few errors in grammar, capitalization, punctuation and spelling
requiring minor editing and revision. |
The text has 4
or more errors in grammar, capitalization, punctuation and spelling
requiring editing and revision. |
The text has
more than 6 errors in grammar, capitalization, punctuation and
spelling. It is evident there was no proofing and editing performed. |
| Oral
Presentation |
Interesting,
well-rehearsed with smooth delivery that holds audience
attention. Proficient knowledge of location and presented
facts is evident. |
Relatively
interesting, rehearsed with a fairly smooth delivery that usually
holds audience attention. Good knowledge of location and
presented facts is evident. |
Delivery not
smooth, but able to hold audience attention most of the time.
Minor knowledge of location and presented facts is evident. |
Delivery not
smooth and audience attention lost. Poor to no knowledge of location
and presented facts is evident. |
