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The Task
The Process
Resources
Evaluation
Conclusion
Teacher Page
Step One:
Choose any U.S. destination - it could be an entire State or just one city. 
Step Two:
Research the destination you have chosen.  The Resources page contains links to numerous sites for factual, monetary and pictorial information.
Bookmark any sites you find that may assist you with your marketing presentation.  
Download images you plan to include in your presentation.
You may also want to go to the library and view travel magazines, other periodicals and encyclopedias for information.

 

Step Three:
Decide on the theme of your marketing presentation.  Will you use one of PowerPoint's themes, or create your own?  Once you have decided on your theme, start designing your presentation.
What information will you present first?
How will you attract their attention and wet their appetite?
Are the things you are showing for the location "kid friendly"?
Would sound clips make the information more attracting?

 

Step Four:
Create a week-long itinerary for your selected destination.  Ensure that the locations you recommend are those included in your marketing presentation.  You want to remain consistent throughout all your marketing materials.
Did you include budgets for cost conscience travels and those who are willing to pay more?
Does your suggested hotel have recreational facilities that might entice your travelers?

 

Step Five:
Finalize all your materials and ensure all information is correctly and accurately presented.

 

 

Created by Joan Schildkraut                                                               
March 2004
Last Updated:  3/12/2004