DB4: Banking and Social Media Merge

Read the two articles linked to below, then share your thoughts on DB4 in Blackboard by creating a new thread or respond to a classmate's thread with a paragraph of at least 5 or more lines of text.

• Challenges of using social media in Banking
• Minding the gap of social media and banking expectations

Some possible things to discuss:

• Is there a chance for an industry as old as banking to fully utilize all social media technologies, such as twitter, instragram? What would that look like?
• As a member of the target market for initiatives like these, is this even something you want from your bank?
• What kind of security or privacy concerns might you have if your banking and social media accounts were linked?
• These articles are a few years old, have you already experienced any attempts to incorporate social media into seeming unrelated or more established industries?