Design Methodology and Goals

Engineering Goal: Develop concepts, theory and practice of building intelligent machines
Science Goal: Develop concepts, mechanisms and vocabulary to understand biological intelligent behavior

Alternatively, methodologies can be defined by choosing (1) the goals of the computational model, and (2) the basis for evaluating performance of the system:

Think like humans "cognitive science" Ex. GPS	Think rationally => formalize inference process "laws of thought"
Act like humans Ex. ELIZA Turing Test	Act rationally "satisficing" methods