GP3: Market Survey

Submission Requirements:

  • This assignment is a group assignment and requires only one team member to make the submission for the group.
  • -2pts for every day late, later than 3 days results in zero

Instructions:

Below are 3 resources for your group to review to become more familiar with the best practices of market research surveys.

  1. Six tips for creating an effective online customer survey
  2. Top 20 consumer market research questions
  3. Example Market Research Survey
PART A: Creating your Survey and Collecting Responses
  1. Create a google form with at least 7 questions
    • First question must be "Pace ID (If Applicable)" - See GP3- Creating the Google Survey.pdf for required settings
    • Create at least 6 more questions that are specific to your group's application
    • You must have at least one question each of these (Multiple Choice, Linear Scale, & Multiple Choice Grid)
    • DO NOT USE the question types (Short answer, Paragraph, Date, or Time)
  2. Create the survey.html in your group webmaster's /groupproject directory.
    • See the Embedding Video below for instructions on how to create this file
    • You will need to embed your video, app wireframes and survey
  3. Create a thread in the discussion board forum "Submit Another Group's Survey, Get Extra Credit"
  4. Submit a comment containing the URL of your survey page
    • The URL of your survey page should start with webpage.pace.edu and end with survey.html
    • Ex: webpage.pace.edu/us12345r/groupproject/survey.html
  5. Start collecting responses, you will need at least 10 submissions from people in the class and 25 from people NOT in the class to complete Part B.
PART B: Analyzing and Submitting Assignment
  1. Collect at least 10 submissions from people in the class and 25 from people NOT in the class
  2. Export your survey responses as a CSV
  3. Use Excel to devise 3-5 quantitative insights from your response data, i.e.
    • 50% of respondents workout on Wednesdays
    • 35% of respondents have an iPhone, etc.
  4. Submit the following to Blackboard:
    • An unedited CSV export of your responses.
    • A comment containing:
      • The URL of your survey page, which should start with webpage.pace.edu and end with survey.html
      • Your 3 - 5 quantitative insights

Video Tutorials